![]() ![]() Smartphones account for 80% of the total time spent on social media.84% of people with access to the internet use social media.The region with the least internet connectivity is Sub-Saharan Africa, at just 24%.Following closely is Europe, with over 68% of people connected to the internet. Globally, the most connected region is North America, with over 75% of people connected to the internet.97% of digital consumers have used social media in the past month.For 20, the estimates are 91.9% and 92.1%, respectively (Business of Apps, 2021) ![]()
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